Search
Engine Optimization is the process of improving your website or your web page to
overcome your competitor in the SERP, not paid but organic result. PPC is a
part of the SEM or the search engine marketing it is a paid advertisement in
the way that putting your Website before the organic results.
Consider your Website as your baby no one notice that he is
here until he starts to cry. Once you begin to have a stream of visitors and
your name becomes known, if you make a good and effective use of your Facebook and
other social networking or PPC marketing at the beginning till you optimize
well your website to make sure of your presence and to get your market share
and to keep forward your targeted audience.
SEO campaigns basic mainly on the high volume traffic
getting a good traffic means that all your
on-page and off page activities are in the right track . Once you've
managed to get more traffic , people recognize you as a reliable source of
related information , thus gaining a higher position and higher page rank to reverse
other competitors rank. If you want to get the best results from search engine
optimization for your online business, you should learn everything about the SEO
this is not an easy task, although it is not impossible and what you will get
in this sections is the necessary tips you need in building your site for the
first time or in optimizing your site in order to cope with the SEM.